The biggest pain in property is the trust crisis — scams and tricks have ruined this industry. I spent half my life building Malaysia’s property data tools: systems so clients don’t get cheated, and an obsession with professionalism so my team works with dignity. Whether it’s a sale, a purchase or a business partnership, what you need is someone who defends real estate as a lifelong faith.
Hendry Lee — Founder of Affirm Plus, Appiliate & PropertySifu
Don’t guess. Malaysia’s most detailed real-transaction and take-up tracking, restoring the true state of the market for you.
Everyone says "you can negotiate", but where exactly is the room? I compare actual transactions of identical units against current asking prices, measuring the real premium with data.
Developers don’t disclose real take-up. Unit-by-unit tracking data speaks. Against showroom packaging, the true conversion rate decides your investment and entry timing.
Source: Affirm Plus Research · Data as of August 2026.
From one shopfront to a tech ecosystem — a property landscape polished over half a lifetime.
Founding of Affirm Plus Properties in Taman Cheras — the start of an incredible journey.
Launched our website, bridging the newspaper era to the digital age.
Team grew to 100 agents, strengthening our foundation.
Moved to a new office in Taman Bahtera and enhanced our training culture.
Fully sold our first exclusive project, Abadi Heights — 118 units in half a year.
Partnered with Teho International Listed Co. to form ECG Affirm Group of Companies.
Went international, moved to Bukit Bintang and started building a global network.
Launched the Consultant Tracking System and won the Star Real Estate Agency award.
ECG Affirm Group rebranded back to Affirm Plus Properties; team grew to 200 agents.
Named the fastest-moving company by the SME 100 Awards.
Launched Afflexia Serviced Suites in Kuala Lumpur — our first step into hospitality.
Connected with investors in Hong Kong and China, supporting the MM2H initiative.
Launched the Appiliate App with backing from over 160 agencies.
Kicked off the Hendry Lee Channel on YouTube to help buyers decide smarter.
Cradle Fund boosted the Appiliate App — over 2,150 new users joined.
Introduced a new scheme with increased incentives and support for our agents.
Drag to explore · release to resume
24 years of experience, built into full-chain PropTech infrastructure — from buyer decisions to agent empowerment.
A CRM with an AI assistant that lets one agent do the work of three.
A property platform that lets any buyer check the real market.
New-launch data and commission platform linking agents and developer projects.
One app for the whole group’s tools and services — agents and clients share one door.
AI-matched co-broking: listings and buyers pair up automatically.
An AI property sifu answering every question through your deal.
No sales scripts — every project opens with real data.
Freehold in the KLCC core by TA Global — a single tower of 615 units, completing 2029.
500m to LRT Salak Selatan, low entry, catching the rental spillover from TRX.
A 60m covered bridge straight to MRT Cochrane, one stop to TRX — a freehold Sunway TOD.
Project details from official developer materials · updated September 2026. Want the take-up and market data? WhatsApp me.
YouTube: Hendry Lee Channel.
No clichés — real breakdowns built on millions of data points and twenty-four years in the field.
The people who keep saying "I'll definitely buy at the bottom" are usually the ones whose legs turn to jelly when prices actually fall. Down 10% and you say it's not enough. Down 20% and you're scared the market is collapsing. Then prices bounce back to where they started and you slap your thigh in regret. You were never waiting for the right timing. You were just looking for an excuse not to decide.
A sales chart covered in red SOLD stickers, a queue outside the show unit, someone whispering "only two units left" — every bit of that can be staged. While the room is pushing your heart rate up, the official numbers say something colder: out of every 10 new condo units in Malaysia, not even one and a half actually get sold.
There is no house that can't be sold, only owners who refuse to face the market. If your unit has been listed for more than six months, it isn't that buyers don't know value — it's that the market has already tagged your house as a problem listing. Price is only the first hurdle. The other five weak spots are quietly handing the sale to your competitor.
"Buy the location" is the laziest thinking in this industry. A mature prime address protects your downside, but it also caps your upside. When you pay the highest price for a story people have been telling for twenty years, you are not investing. You are simply paying the previous investor in full so he can cash out.
If you stop doing viewings this month and your income drops to zero, there is no real difference between you and the Grab driver on the road — both of you are trading time and health for money. The only difference is your ticket size is bigger.
Clients used to depend on you to find them a property. Now they use AI and pull out every detail of a project in 3 seconds. Agents who only open doors and forward marketing images are already worth nothing. AI will not replace agents, but agents who use AI are replacing the ones who do not, in batches.
Data clarifies the market, but real deals are closed by people. Developer project turnarounds, PropTech integration, high-value property investment or sale mandates — I stand on the front line for all of them. Bring your specific needs and let’s talk directly.
WhatsApp to DiscussWhatsApp +60 18-910 4055
