The biggest pain in property is the trust crisis — scams and tricks have ruined this industry. I spent half my life building Malaysia’s property data tools: systems so clients don’t get cheated, and an obsession with professionalism so my team works with dignity. Whether it’s a sale, a purchase or a business partnership, what you need is someone who defends real estate as a lifelong faith.
Hendry Lee — Founder of Affirm Plus, Appiliate & PropertySifu
Don’t guess. Malaysia’s most detailed real-transaction and take-up tracking, restoring the true state of the market for you.
Everyone says "you can negotiate", but where exactly is the room? I compare actual transactions of identical units against current asking prices, measuring the real premium with data.
Developers don’t disclose real take-up. Unit-by-unit tracking data speaks. Against showroom packaging, the true conversion rate decides your investment and entry timing.
Source: Affirm Plus Research · Data as of August 2026.
From one shopfront to a tech ecosystem — a property landscape polished over half a lifetime.
Founding of Affirm Plus Properties in Taman Cheras — the start of an incredible journey.
Launched our website, bridging the newspaper era to the digital age.
Team grew to 100 agents, strengthening our foundation.
Moved to a new office in Taman Bahtera and enhanced our training culture.
Fully sold our first exclusive project, Abadi Heights — 118 units in half a year.
Partnered with Teho International Listed Co. to form ECG Affirm Group of Companies.
Went international, moved to Bukit Bintang and started building a global network.
Launched the Consultant Tracking System and won the Star Real Estate Agency award.
ECG Affirm Group rebranded back to Affirm Plus Properties; team grew to 200 agents.
Named the fastest-moving company by the SME 100 Awards.
Launched Afflexia Serviced Suites in Kuala Lumpur — our first step into hospitality.
Connected with investors in Hong Kong and China, supporting the MM2H initiative.
Launched the Appiliate App with backing from over 160 agencies.
Kicked off the Hendry Lee Channel on YouTube to help buyers decide smarter.
Cradle Fund boosted the Appiliate App — over 2,150 new users joined.
Introduced a new scheme with increased incentives and support for our agents.
Drag to explore · release to resume
24 years of experience, built into full-chain PropTech infrastructure — from buyer decisions to agent empowerment.
A CRM with an AI assistant that lets one agent do the work of three.
A property platform that lets any buyer check the real market.
New-launch data and commission platform linking agents and developer projects.
One app for the whole group’s tools and services — agents and clients share one door.
AI-matched co-broking: listings and buyers pair up automatically.
An AI property sifu answering every question through your deal.
No sales scripts — every project opens with real data.
Freehold in the KLCC core by TA Global — a single tower of 615 units, completing 2029.
500m to LRT Salak Selatan, low entry, catching the rental spillover from TRX.
A 60m covered bridge straight to MRT Cochrane, one stop to TRX — a freehold Sunway TOD.
Project details from official developer materials · updated September 2026. Want the take-up and market data? WhatsApp me.
YouTube: Hendry Lee Channel.
No clichés — real breakdowns built on millions of data points and twenty-four years in the field.
大家都说等房价跌了再买。我入行二十多年，看到的是：真跌的时候，没有人敢买。
销控表可以布置，红点贴纸可以自己贴，排队人潮可以安排。但去化数据不会演戏。
没有卖不出的房子，只有不舍得的价格。但价格之外，还有五件事在悄悄赶走你的买家。
买房只看好地段？越好的地段，越容易让你亏钱。因为你买的是别人已经赚完的故事。
房地产是普通人靠劳力赚钱的天花板——但只要你还是手停口停，本质上和开车的师傅没有分别。
以前你的借口是「没钱请助理」。现在 AI 就是那个不用薪水的助理，你还是不用——那问题就不是工具了，是思维。
Data clarifies the market, but real deals are closed by people. Developer project turnarounds, PropTech integration, high-value property investment or sale mandates — I stand on the front line for all of them. Bring your specific needs and let’s talk directly.
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